About

Mitchell Nicholson

Mitchell launched Essential Moto as a creative side project to stay in touch with the motorcycle community while not riding. Currently residing in Oregon with the ocean, mountains and desert all within a couple hour ride, adventure is only a twist of the wrist away.
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Marcus Yam

Marcus has a background as a tech journalist for nearly two decades. Somewhere during that time, he discovered motorcycles and has been addicted to all things two-wheeled and motorized. He lives and works in Silicon Forest, near Portland, Oregon.
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Carmen GentileCarmen Gentile

Carmen has covered the wars in Iraq and Afghanistan and numerous bouts of unrest throughout the world. He was seriously injured while reporting in Afghanistan, an experience he chronicles in his book “Blindsided by the Taliban.”
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Nish NalbandianNish Nalbandian

Nish has photographed more than 35 countries worldwide covering everything from wars to sporting events, back alleys to luxury resorts. His recent photo book, “A Whole World Blind,” chronicles the struggles of armed Syrian rebels and civilians in and around Aleppo. The book has been roundly praised for its sympathetic depiction of the horrors there.
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Michael C. Wilson

Michael has been in the editorial world for over a decade. He mostly designs layouts for Popular Mechanics, but he has recently begun writing stories about motorcycles for various websites. He lives with his wife and son in New Jersey.
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A few of the brands we work with…